If you’re like a lot of CPA’s we talk with, you hate marketing. Often seen as time-consuming, confusing, expensive and often, difficult to quantify—it really struggles to rank a spot on your top ten list of “favorite things to do.”
The problem is, marketing is an essential component of your business success story. You really cannot build a thriving business without it. After all, if you don’t control the way your business shows up in the marketplace, someone else will. And considering the competitive landscape you’re playing in, that’s an invitation into the disaster zone.
Today we want to introduce you to some tools to overcome your marketing woes. While there really is no one “magic tool,” that will make you fall in love with marketing, these will definitely help you at the very least realize that marketing doesn’t have to be nearly as complicated as many make it out to be.
Hands down, Hubspot’s marketing and sales blog as well as their marketing library are two must-have resources that you need to keep in your back pocket. This company built it’s success story around writing and publishing authoritative content and giving away insights that most of us would expect to pay big bucks for. Take one quick look at the marketing and sales blog and you’ll find a seemingly endless collection of marketing brilliance—on topics including everything from lead generation to pay-per-click advertising, networking to public relations and so much more. Then jump over to their marketing library and you’ll find countless e-books, user guides, templates, video courses and more on just about any marketing topic you can think up. We’d be remiss if we didn’t mention their Website Grader to you as well. This free tool shows you just how strong your website is (or isn’t) and what to do to fix it. And get this—it’s all free. (fist bump!)
When it’s time to demystify the social media world, look no further than SocialMediaExaminer.com. Known by marketers as “the navigators of the constantly shifting social media jungle,” they publish comprehensive articles that more than half a million people read every single day. Topics include everything from how to measure the impact of your social media marketing efforts (left brains, rejoice!) to how to create video sales funnels and everything in between. In addition, they host the Social Media Marketing podcast—a top 10 marketing podcast on iTunes—where you can learn about everything from Facebook ad strategy to generating online reviews. If you really want to get your hands dirty, consider attending Social Media Marketing World, the world’s largest social media marketing conference that features more than 120 of the world’s top social media pros (yes, there are that many, and counting) as well as more than 4,000 attendees that are all about soaking up social.
If learning how to rank at the top of Google is on your to-do list, be sure you check out Moz. One of the early leaders in the digital space, this company shares step-by-step how-to guides including the Beginner’s Guide to SEO, Local Marketing Fundamentals and The Beginner’s Guide To Content Marketing.
If you want to take a deep dive into:
- Blogging – Check out ProBlogger
- Copywriting – Get up close and personal with Copyblogger
- Public Relations – Look at Cision
We could go on an on, but this should be enough to keep you busy for now. Remember, these are great resources for you to utilize, but they’re also stellar resources to pass onto your clients. When your clients see that you’re helping them create their success story beyond Quickbooks, they’ll think you’re even more amazing than they already do.