Cool evenings. Colorful leaves. Pumpkin-flavored everything. These are just a few of the reasons I love fall and I bet you do, too. This time of year I often hear that CPA’s like yourself are starting to ask themselves some tough questions. As we enter into the final stretch of 2020: You may be looking at your profitability and wondering what you can do to kick it up a notch before December 31st. And what you can do after we celebrate the new year to continue adding to your income in … [Read more...]
9 Action Steps to Take to Create a Website That Converts
Have you ever wished you had the key to converting more of your leads into paying clients? We’ve got good news for you. Today we’re going to identify 9 action steps to take to create a website that converts. Step 1 - Determine what “conversion” means to you Before you can build a website that converts, you first need to be able to answer the question “what is a conversion?” Simply put, a conversion is when a website visitor does what you want them to do. In your case, a conversion … [Read more...]
Are Your Clients Taking Advantage of Sellable Tax Credits?
State governments realize the economic benefit of spending billions of dollars on tax credits. Are your clients taking advantage of this? Many are not due to low tax liability. Nonprofit organizations or start up businesses that generate very little income are among them. Some states have found a solution. They have created a secondary market by enticing these types of businesses with transferable or sellable tax credits. The secondary market incentives are sophisticated and growing at a … [Read more...]
Why Your Database Is Your Most Powerful Asset
As the old saying goes, it takes money to make money. Sure, your small business owner clients can bootstrap their new business to a certain extent. However, when it's time to scale and make substantial investments in property and/or personnel, in most cases, outside capital has to be acquired. And truth be told, many of the entrepreneurs you know simply don’t know how to get their hands on the capital they need. On the flip side, investors are always looking for ways to grow their portfolio. … [Read more...]
6 Ways To Decrease Business Expenses
The clarity and direction you derive from analyzing financial statements is powerful. The problem is, most small business owners struggle to make any sense out of these documents. Profit and loss statements, balance sheets, cash flow projections…oh my! It’s all so confusing—especially to the right-brained side of the entrepreneurial world that would rather do anything EXCEPT analyze numbers! This is where you come in. Your number-crunching ninja powers are something most of your clients … [Read more...]
Help Your Small Business Clients Avoid an IRS Audit
As a tax professional, you are well aware that every one of your business clients has two main goals at tax time: Calculate as many deductions as possible Avoid an IRS audit They’re counting on you for help. Most of them are unable to do this on their own, so your guidance is priceless. This is especially true for small businesses—and most vulnerable to RED FLAGS are home-based businesses. Knowing how to advise your clients about what to deduct when filing taxes is … [Read more...]
Micro-Captive Transactions Taken off Annual List of Tax Season Scams
If it wasn’t bad enough already that a deadly virus is sweeping the globe, turns out criminals and ne’erdowells alike are still trying to steal money from hardworking Americans. Luckily, the IRS has an excellent track record of catching criminals and ne’erdowells, just ask Al Capone. Every year the IRS releases a list dubbed ever so quaintly as “The Dirty Dozen,” not to be confused with “Cheaper by the Dozen,” lovable Steve Martin family comedy which would have been a much better name for the … [Read more...]
Must-Have Marketing Resources
If you’re like a lot of others that we talk with, you hate marketing. Often seen as time-consuming, confusing, expensive and often, difficult to quantify—it really struggles to rank a spot on your top ten list of “favorite things to do.” The problem is, marketing is an essential component of your business success story. You really cannot build a thriving business without it. After all, if you don’t control the way your business shows up in the marketplace, someone else will. And considering … [Read more...]
How To Turn Email Subscribers Into Paying Clients
The million dollar question is, if a conversion for you is getting people to sign up for your email list, what do you do once you acquire all of those email addresses? We’re going to share some tips that will help you stay softly in front of your prospects without a lot of pressure and eventually, turn some into paying clients. If you think email marketing is all about pitching what you sell, think again. Email marketing helps people get to know, like and trust you. This happens because, over … [Read more...]
5 Things To Consider Before You Offer Financial Services
As a tax professional, you may have thought about how you can expand your business to include additional revenue streams such as payroll and bookkeeping. And if you’re like a lot of my clients, the opportunity to provide financial services has seemed like an idea worth considering as well. The good news? You have lots of potential revenue-generating opportunities on the table. The not so good news? Some of them can do more harm than good to the practice you’ve worked so hard to build. … [Read more...]
