1) Certified Tax Coach Members (“CTC Members”) will follow all laws governing the practice of tax preparation and advice in the jurisdictions where they practice. CTC Members shall keep informed of relevant developments in the tax laws that apply to their field of practice.

2) CTC Members will adhere to the highest standards of honesty and integrity in all relationships with clients, keeping as the utmost concern their clients’ best interests.

3) CTC Members will serve their clients by providing accurate and complete advice to them. CTC Members will use their best efforts to develop and then inform clients about ideas and strategies to reduce the client’s tax liability where possible within the bounds of the law. If a CTC Member believes that a client’s course of action is not advisable, that CTC Member will so notify that client and inform that client of a course of action that the CTC Member believes would be more favorable to the client.

4) CTC Members will perform services in a timely manner to the best of their ability, with due regard for filing, tax payment and other deadlines under applicable tax law.

5) CTC Members will not make any representation to any client guaranteeing any particular outcome with respect to tax planning or any tax dispute, including making any guaranty of any amount of tax savings.

6) CTC Members will set forth clearly and in writing the services they will provide and the terms of those services, including fee arrangements. CTC Members will not base their fees or other compensation for tax planning services on a percentage of promised tax savings from their planning strategies.

7) CTC Members will use their best efforts to maintain the confidentiality of their clients’ financial, tax and other personal information. This will include the implementation and maintenance of procedures that safeguard that information from inadvertent or unauthorized access and disclosure by or to others.

8) CTC Members will follow all IRS regulations applicable to persons who advise others on tax matters, including the requirements outlined in IRS Circular 230.

9) Unless they are lawfully admitted to practice law in a state where they conduct business, CTC Members will not engage in the practice of law or represent to anyone that they do so.

10) No CTC Member will take a position or make a representation on behalf of a client to any government agency that is false, does not have reasonable factual support or lacks a good faith basis in fact or law. If a CTC Member learns or suspects that a position a client is or may be taking or representation that client is or may be making would cause the CTC Member to violate the previous sentence, the CTC Member shall notify the client how and why that course of action is illegal or improper. If the client persists in taking that position or making that representation, the CTC Member will immediately resign from representing that client.

11) CTC Members will make certain that all representations they make about themselves and their practice, whether in face-to-face meetings or through advertisements and other promotions, are true and accurate in all respects. In this regard, CTC Members will not make deceptive, false or misleading claims concerning their experience, volume of returns done, tax savings created for clients, education and certification.