Would you like to generate more revenue in your tax business?
Just like many other businesses, the tax business is a numbers game. You gather leads and eventually some go from cold to HOT and new clients walk through your front door.
Sounds easy, doesn’t it?
Well, there’s a little more to it than that. But if you’re willing to do what it takes to heighten your visibility, you can garner a fair amount of leads—not only to sustain your business but also to thrive. Here are 3 ways to do it.
Secure an Internet Presence
Is your tax business visible online? Do prospective clients even know you exist? A website is a good start, but if people don’t know you’re out there or are not sure how to find you, it has little value.
An online presence is necessary in today’s global marketplace, and along with your website that includes social media. Facebook, Instagram and Twitter are all popular platforms. Be sure to open an account with each, and use them.
Publish a Blog
Did you know blogs are also a form of social media? A blog is one of the best ways to build rapport with prospects as well as set yourself up as an expert.
As people begin to follow your blog, they get to know you. Knowing you increases the likelihood that they will eventually do business with you.
Your blog helps you in two ways:
1) It Allows You to Introduce Yourself
2) It Helps You Stay Connected
By publishing content that is valuable, informative and/or entertaining, you build relationships with your followers. Remember the saying, “People do business with those they know, like and trust?” It’s true, and your blog will lay the groundwork by helping prospects and followers get to know you.
When you post your blog articles on social media platforms, such as Facebook, the content you share will help you build rapport as you interact. Some of your followers will also like you.
Two down, one to go.
Before prospects become clients, you’ll need to establish your credibility so you can garner trust. Once prospects trust you, they will be willing to do business with you.
What if your tax business only services your local community? Is it still important to have an online presence?
Most people use the Internet to look for services and research people they do business with, even within their own communities. Your website, blog and social media pages are selling you 24 hours a day.
Meet People Face-to-Face
Social media platforms make it easy for us to connect with each other but meeting people face-to-face will never go out of style. Going to business events, participating in trade shows, or hosting mixers at your office are all great ways to introduce yourself to potential clients.
Although your online presence heightens your visibility by making you accessible to a greater number of people, nothing will ever replace a warm handshake.
If you’re not doing something to heighten your visibility, you might as well hand clients over to the competition. They are right there waiting.