Tax Business -Top 6 Mistakes

Tax Business Tips Running a tax business is like running any other business: one misstep and you can find yourself closing your doors for good. It’s not enough to be smart, to understand your trade, and to work hard; you’ve also got to make good business decisions, as well. One of the best ways to stay in business is to understand what pitfalls you might face and prepare for them. Here are some of the most common mistakes tax professionals make in business, and a little bit about what … [Read more...]

Client Relationship Management Tips

Client Relationship Management Tax professionals know that the most important part of the year is between December and April. That’s when you’re the busiest; that’s also when you make most of your money. In fact, the business you do during tax season will, in some cases, need to carry you through the rest of the year. This is a challenge, of course. There are only so many hours in a day, and there are only so many clients you can handle and still give each the attention they … [Read more...]

How to Target Your Market

How to Target Your Market Choosing your Target Market Successful tax professionals build a business around a specific target market. While you might offer tax services to a wide variety of types of clients, the most effective tax preparers will hone in on specific types. That doesn’t mean you reject business that doesn’t fit your target market, of course; but it does mean you should spend some time defining that market properly, and devote your marketing resources learning how to target … [Read more...]

Tax Business Services

Value Added Tax Business Services One of the basic truths about running a tax business is that you’re going to be busiest during tax season. The rest of the year, things can be slow, and if you’re planning on having a steady income you need to find other ways to bring in money. While some tax professionals can live off what they make during tax season, most of us like the comfort of a regular revenue stream. Creating that revenue stream means adding service offerings to your tax business. … [Read more...]

Best Networking Groups for Accountants

Best Networking Groups Participating in a networking group can be a tremendous boon for an accountant. Not only will you find opportunities for partnerships and meet colleagues, you’ll also hone your accounting skills and keep your knowledge current. Yet, finding the best networking groups can be a challenge. Some groups may have too broad a focus, while others may simply not have a presence in your area. Here are some of the best networking groups you should consider – both in terms of … [Read more...]

Dress Professional-Workplace Fashion

Dress Professionally to Close the Deal Growing your tax business means closing sales, and that’s something that doesn’t happen by accident. Every decision you make when visiting a client or a potential client either increases or decreases the odds that you’ll close the sale. In today’s increasingly casual world, your professional dress can make a big difference in how you’re perceived. Here are some important principles to keep in mind when you look through your wardrobe in the morning … [Read more...]

Starting and Growing an Accounting and Tax Business

Pro's and Con's of Starting and Growing an Accounting and Tax Business Whether you’re just entering your accounting career or reinventing a tired business, the road ahead can seem quite long. Starting and growing an accounting and tax business from the ground up (like building any other business) can take time and hard work. Finding those first few regular clients can be a daunting task, and many would-be entrepreneurs throw in the towel and go to work for someone else before it ever … [Read more...]

How To Get Referrals, Part Two

How To Get Referrals Last week I wrote about a magic three-step system for doubling your referrals. Why? Most tax business owners tell us that referrals are your single most important source of new clients. But few of you make a point of asking for those referrals — effectively — and fewer still have systems in place for generating those all-important referred prospects. And since they still don’t teach how to get referrals in accountants continuing education, we’ll cover it here. Last … [Read more...]

Business Referral

Leveraging Current Clients For Business Referral I've done hundreds of new member consultations. One question I always ask is "what's your best source of new clients?" The answer is almost always " business referral." But . . . lately I've been pulling a bit of a Columbo and asking "just one more thing." Specifically, I'll ask "what systems do you have in place to generate those all-important referrals?" And then there's an uncomfortable silence on the other end of the phone. Afterall, they … [Read more...]

Newsletter Email Marketing

Using Newsletter Email Marketing to Build Relationships Finding a way to stay consistently keep in touch with clients and prospects is not only a great way for marketing financial planning, but a great way to create loyalty and softly stay in front of potential clients or prospects in your pipeline.  Newsletter email marketing is a great way to accomplish this. Providing your clients with an attractive personalized newsletter is one way to do this.  The newsletter can serve as a means of … [Read more...]