Using Newsletters for Email Marketing to Build Relationships

Finding a way to stay in touch with clients and prospects is not only a great way for marketing financial planning, but a great way to create loyalty and softly stay in front of potential clients or prospects in your pipeline with email marketing. Providing your clients with an attractive personalized newsletter is one way to accomplish this.  The newsletter can serve as a means of communication – 12 touch points throughout the year.  The last thing you want is for your clients to hear about … [Read more...]